When I use strips of paper to give a bookmark look, I like to leave them loose at the bottom. I feel like this adds depth and really shows off the "bookmarky" feel.
On these cards, I paper pierced the tag simply by following centimeter marks on my ruler.
Large flowers from WalMart scrapbooking section. Burlap flowers from Hobby Lobby. Leaves cut from the Cricut. Sentiment stamp from Meijer.